ABSTRACT
ABSTRACT: This paper deeply analyzes the risk perception, decision-making behavior and its effects based on a case survey of poultry farmers in Beijing city. It is shown that Beijing’s poultry industry as a whole is facing multiple risks. Specifically, animal disease and market price fluctuation have become the main sources of risk. In response to adaptation to the objective requirement of risk management, taking epidemic prevention, joining cooperatives and adopting new varieties highlight the ex-ante behavior that have higher utilization rates and significant effects on farmers. However, it is relatively single and weak in farmers’ ex-post behavior due to the lack of mature mechanism for ex-post disaster response.
