ABSTRACT
Introduction .................................................................................................................................456 Demographic Change, Age-Appropriate Living, and Service4home .................................... 457
Demographic Change as an Opportunity .......................................................................... 457 Housing for the Elderly-A Business Area with Substantial Potential .......................... 458 Close-to-Home Social Service Offers Not Yet Implemented across the Whole of Germany .................................................................................................................................. 458
Services for an Ageing Society .................................................................................................. 459 Social Services-A Multifaceted Sector ............................................................................... 459
Social Services Greatly in Need, but Demand Remains Low .....................................460 Increasing Need for Household-Related Services ........................................................ 461 High Level of Interest, Low Willingness to Pay ............................................................ 461
High Level of Housing Satisfaction among Elderly Tenants ........................................... 462 Elderly Tenants as Stabilizing Factors for Neighborhoods ......................................... 462 Residential Quarters as a Place for Intergenerational Exchange ................................463 Welfare Mix in Service Production..................................................................................463 Service Coordination through Digital Pen and Paper Technology ............................464
