ABSTRACT

Network language not only has a wealth of meaning, expressing concern about an event, while also is able to express their emotions through cold humor, pun, satire, etc., and thus has a broader sociology meaning and journalistic significance. The representative of Internet language with cold humor characteristic is “Dajiangyou (soy sauce)”, the expression is the attitude of scorn that a matter does not relate to oneself; representation of a pun feature is “Duomaomao (hide and seek)”, an expression of intense questioning and anger; representation of ironically feature is “Luoyoujia (naked oil)”, the expression is trying to hide something [5]. Thus, network language not only to some extent enrich people’s living space, but also played a role vent negative emotions. In addition, the network language plays a very important role in promoting the formation of public opinion force composed of media network and traditional media.