ABSTRACT

Since 2006, Hebei Province issued the implementation opinions on promoting the animation industry to accelerate its development, our province has experienced a rapid development period of eight years. In the past eight years in our province, it has established three animation industry bases in Baoding, Shijiazhuang and Handan, as well as the emergence of many animation enterprises and a number of award-winning works, but now the overall level of the animation industry in Hebei province is not satisfactory. In the research field of the animation industry, many scholars regarded the animation as a business industry to study, while ignoring the creative nature of animation. Our province animation creation is aected by many unfavorable factors, although the technical progress has been made, especially the three dimensional animation technologies has obtained a certain level, but it still has a big gap compared with the international digital animation technology. And

the lack of original animation works in our province, especially in the animation creation theme, the lack of cultural self mining depth, especially Hebei rich tourism and cultural resources. Therefore, this paper will start from the perspective of creative technology and creative resources, analysis of the current situation and the development strategy of animation in our province.