ABSTRACT
The MICE (Meeting, Incentive, Conference, and Exhibition) industry is now playing an increasingly significant in the national and regional economic development, and a rich literature is forming. Wang et al. (2011), for instance, proposed a four-dimension approach to analyze the economic effect of the MICE industry. Those are MICE consumption, employment, industrial promotion and contribution to the perfection of city functions. They also pointed out that the MICE industry had remarkable impacts on the entrepreneurial activities.
