ABSTRACT
From the perspective of present status in China, there has been a lot of industry cluster cooperation in relatively developed southeast coastal areas. For example in Wenzhou, collaboration between enterprises has become more and more common in economic development. But cooperation management of industrial cluster is still affected and restricted by many factors. Industrial cluster in China is not a reasonable system. Seamless regional cooperation and pipeline connection are rarely seen. Research on cooperative marketing of industry cluster is still superficial without special scientific theoretical guidance [3]. Moreover, others factors also affect cooperative marketing, such as trends of economic development, different resources of partners, guide of market, personal preferences of managers.
