ABSTRACT
Since the reform and opening-up, the economic strength of China has been increasing and its international status also has changed a lot. Obviously, the development of sports and communication of culture plays supporting function to such achievement. The sports cause of China has had a qualitative leap, and the past “sick man of East Asia” has become a sports power in Asia. In the development of sports, the communication of sports culture and presentation of sports spirit show a more far-reaching significance than gold medal. So, sports power should set promoting the communication of sports culture, spreading sport spirit and enhancing its international influence as the lifelong development goals. In fact, China is making constant efforts toward this direction. The entire sports culture in China is relatively thick, and great importance has been attached to the development and communication of sports culture [2]. During Chinese traditional cultural inheritance, national folk sports events have also been strongly supported and constantly encouraged by government and society. Such background has provided a fertile soil for the cultural development of Chinese folk sports events. This enables the advocators, successors and laborers of Chinese traditional culture to foresee the culture prospect of Chinese folk sports. However, compared with
1 INTRODUCTION
Traditional life-style and living habits have direct impacts on the formation and development of culture. China is a multinational country with complex historical culture and traditional customs. Characteristic cultures of various nationalities and regions have also promoted the diversified development and integration of national folk sports events. Without doubt, the institutions and rules of national folk sports events have strong features and regional characteristics. This not only helps to spread local culture and spirit through sports, but also allows people to exercise in the entertainment, thereby enhancing their physical quality. Diverse national folk sports, including dragon-boat race, playing diablo, kicking shuttlecock, tug-of-War, horse racing and sports dance, are all Chinese national folk sport projects. These projects, representing national characteristic culture and reflecting the local spirits, have played an important role in the long history of Chinese sports [1]. Additionally, the communication function of national folk sports events is irreplaceable by other forms, and it is the best part of cultural heritage deposited in special historical periods. Therefore, national folk sports events are of important significance in promoting the communication and mixture of Chinese national culture, enhancing national pride and patriotism spirit, and strengthening national unity.
