ABSTRACT
User Experience refers to the innovation participated by users, based on the idea that user is the first. It is a kind of pure subjective psychological feeling built inside users during the process of using a product or receiving services. Thus the user experience is also called the quintessence of 2.0 mode innovation. Good interactive experience can bring customers stronger brand trust and improve customers’ fidelity to brands. Offline stores, as the important experience fields for customers, skillfully combine the on-line contact with the off-line contact to encourage more customers to participate. The website of IKEA further releases a new experience function that makes free collocation possible between rooms and furniture. As is shown in Figure 1, audience can drag the household articles they want to buy to the real scenes and see the effect in advance through this kind of mobile phone application. This method combines on-line contact with off-line contact and has audiences fully experience the interaction and innovation of the website. Thus they will regard this website as the most convenient way to buy related products.
