ABSTRACT
Their argument is supported by Chang (2006), a Taiwanese scholar on interactive design, who proclaims that interactivity only takes place in an open text, and the concept of an open text has important implications in interactive design. “An audience’s capacity to follow individual paths, through text and information, which reject linear order, mirrors the way reading (audience) affects writing (provider); empowering ‘users’.” (Chang, P. 2006) In this sense, interactive media differ from traditional so-called linear media (Klimmt, C., Vorderer, P., Ritterfeld, U. 2007) where users are not able to influence the form of the message from the media and the content provided by the linear media.
