A study on the effects of subliminal stimulus messages in application of the image and sound mask effect mixing method

This study consists of the following sections: Chapter 2 examines existing researches on subliminal stimuli. Chapter 3 includes the result of an experiment where 70 college students watched the test data with the play intervals and synchronism of the images and sounds changed and then the extent of memory right after watching, one week after, and thereafter was measured.