Green technology & architecture engineering The study of BOP group’s lifestyle and Sustainable Consumption Behavior design

Based on the above, this paper focuses on consumer electronic products, and combines sustainable issue and consumption behavior to probe into the re-lationships among the BOP group’s lifestyle, demographic variables, sustainable consumption behavior and consumption behavior; these create corporate value. The following hypotheses are proposed:

1. H1: The BOP group’s demographic variables and consumption behavior differ.