ABSTRACT

Current common commercial narrative comic’s digital media distribution channels can be divided into two kinds. One is web in PC. Comics via personal computer are published on the Portal site, Special comic website or personal website. The other one is web in Mobile. Comics via a smart phone or panel computer are connected to the network or use specialized mobile client to be published. These two channels are divided into five common way of profit: (1) provide Free content, but get income depending on the traffic generated by CTR (ClickThrough Rate); (2) free content, but get profits on advertising; (3) provide paid services to members; (4) rely on wireless value-added services, such as MMS (Multimedia Messaging Service); (5) rely on the paid download of comics.