ABSTRACT
The development of online video sites is particularly appealing, attracting the attention of many Internet users. Especially the online audio and video elements with new media features that allow the audience to actively participate and publish in the spirit of Web 2.0; its rendering approach also includes the elements of traditional TV media. The contents of these video sites were even taken as material for traditional media and broadcasted on television after remake. YouTube, founded in February of 2005, is very influential. According to the April 2014 statistics of Alexa, YouTube is the world’s third most visited website, daily IP traffic (week average) is 193.8 million, while the daily PV (week average) is 1,831,410,000. In the United States alone, up to 57.9 million individual users per month uses YouTube. The proportion accounts for 19.3% of the 300 million U.S. population. Among these users, YouTube is almost always popular within all ages, further exemplifying YouTube’s influence and its universality. In October 2007, YouTube officially launched the Traditional Chinese version. Its co-founder Steve Chen personally came to Taiwan to promote this purpose in hope to improve the YouTube popularity in Taiwan. This high-profile video site not only forms a conversational topic for young students in Taiwan, but also provides videos for TV news content, allowing itself to maintain a considerable topicality.
