ABSTRACT

With the thriving leisure tourism worldwide, numerous innovative travel modes have emerged. Many different theme travels have also been developed. In-depth cultural experience is no longer confined to museums. More options are available for people to walk into local alleys to experience the local culture. In the development of the tourist industry in Taiwan, a diversified and open religious culture has become the cradle for the development of creative travel. In view of the diversified development and popularization of the religious culture in Taiwan, religious cultural experience has become an important means for tourists to perceive the local culture.