ABSTRACT
Lightweight product packaging is the “innovative green packaging” by simplified materials, lightweight and unharmful to both the ecological environment and the human body. In other words, the process from product packaging, material selection, product manufacturing, use, recycling and
1 INTRODUCTION
Over time, product packaging technique has been continuously changed. Because of the rise of environmental consciousness, product packaging be comes environment-oriented. From lightweight packaging materials to selection of materials, it should be precisely assessed. Hence, for years, the concept of lightweight product packaging has been actively promoted and implemented by industrial, official and academic circles and the consumers to establish the basic recognition of environmental issues. According to the survey of the policy in May 2013, the public accepted and desired to purchase environment-friendly packaging goods. Although implementation of policy and academic research on green packaging are effective, enterprises have different views and understanding of lightweight product packaging. Thus, lightweight product packaging, proposed by different enterprises, is considerably different in terms of presentation of packaging. Consumers might make the wrong selection when purchasing goods. Based on the previous background and motives, this study develops the following research purposes.
