ABSTRACT
With the development of the internet and big data, the rise of the internet finance sector forms a shock to plurality of traditional finance sector areas and develops in the core areas of the finance sector. Internet finance refers to an emerging finance relying on payments, cloud computing, social networking, search engine and other internet tools to achieve financing, payment and information intermediary services[1]. Internet finance is not a simple combination of internet and financial sector but in achieving security, mobile and other network technology level, familiar and accepting by the user, (especially accepting by e-commerce), and then naturally emerge the new model and new business to adapt to new needs. The dierence between the internet finance and traditional finance lies not only on the finance business using dierent media, more importantly, on the finance participant is well versed in the internet essence of “open, equality, cooperation, sharing”, through the internet and mobile internet tools, make the traditional finance services with greater transparency, higher participation, better collaboration, lower intermediate costs, more convenient operation and a series of features. Theoretically any related to the internet applications of generalized finance, should be internet finance, including but not limited to third-party payment, online sales of finance products, credit evaluation audit, finance intermediaries, and finance e-commerce model. Internet finance development has undergone a multi-stage: online banking, third party payments, personal loans, corporate finance, and increasingly develop in finance intermediation, matching finance supply and demand and other core aspects of the traditional finance services[2].
