ABSTRACT
Digitization and triple-play bundling have forever changed the nature of multichannel service competition. To face the trend of triple-play, to face the end of the three years of “protection” policy for broadcast company, to face the competition of telecom IPTV and similar Internet Video services, the key work of national cable operator is to integrate thousands of cable TV operators, building a broadcast national network and developing NGB (Next Generation of Broadcast). It is possible for a state to promote the general set-top box against this background.
