ABSTRACT

Nowadays, there are various commodities and package in the market. Commodity package has even become an independent field and its function and status are constantly intensified. Consumers’ choices of products are strongly influenced by package all this time. Moreover, the decisive action of package is strengthening according to current consumer trends. Package, as the first “business card” of a product, can make a profound impact on consumers. Package conveys the quality, style, aesthetic requirement and added value of products, thus more and more people are willing to pay for this value and they regard good package as a main factor of choosing this product [1]. It follows that the increasingly powerful instigation action of package design becomes a significant symbol of the development and change of market. Besides, people should give more initiative guidance and publicity on the basis of package design. The concept of conservationminded society receives positive response since its proposing. In addition, commodity production and package design should soon join this intensive system whose advantages will benefit commodity economy including manufacturers and consumers.