ABSTRACT
Professor, Director of Graduate Programs, Director of Asia and Pacific Development, Chaplin School of Hospitality and Tourism Management, Florida International University, 3000 NE 151 Street, North Miami, FL 33181, USA, Phone: 305-919-4540; Fax: 305-9194555; E-mail: zhaoj@fiu.edu
7.1 Introduction .................................................................................. 127 7.2 The History of Chinese Alcoholic Beverages .............................. 128 7.3 The History of Jiu ........................................................................ 128 7.4 Chinese Jiu and Wine Culture ...................................................... 129 7.5 The Wine Industry in China Today .............................................. 130 7.6 Chinese Wine Production and Import .......................................... 132 7.7 Winery Tourism in China and Beyond ......................................... 133 7.8 Information Sources for the Chinese Wine Industry
and Winery Tourism ..................................................................... 141 Keywords .............................................................................................. 142 References ............................................................................................. 142
7.1 INTRODUCTION
In this chapter, the author will discuss the history of Chinese alcohol beverages; the wine and food culture of the Chinese people; the Chinese wine
industry today in terms of production and customer consumption; Chinese winery tourism destinations; and trends of winery tourism. The author will also provide a selection of Chinese wine-related websites.
