ABSTRACT

With this in mind, this chapter provides an overview of the key components of effective tasting room management. First, it explains the importance of the tasting room and the guest experience. Next, it describes the strategic operations on which the winery must focus to position the tasting room for success. Then, it describes the core competencies that an effective tasting room manager should possess, including considerations pertinent to building and managing the tasting room team. Finally, it identifies the key metrics used to measure the effectiveness of the tasting room manager and team in achieving winery goals.