ABSTRACT

Their Experience at Bordeaux Wineries ........................................ 99 5.6 Wine Producers’ Perception Regarding Wine Tourists:

Bordeaux vs. Other Famous Wine Producing Regions ................ 103 5.7 Managerial Implications ...............................................................110 5.8 Conclusions ...................................................................................111 Keywords ...............................................................................................113 References ..............................................................................................113

5.1 INTRODUCTION