ABSTRACT
Introduction Promoting pharmaceutical products has a long history. However, the types and amount of promotional activities vary by therapeutic indication, small or large molecule product, audience, market context, and regulatory guidance(s). Historically, they have focused on medical professionals, but more recently it includes the general public. Promotions range from the conventional activities of having a pharmaceutical company’s pharmaceutical sales representative (PSR, previously called a detail person) meet with physicians, scheduling presentations for physicians’ continuing
Contents Introduction .............................................................................................................................231 Legislation, Regulation, and Oversight .....................................................................................233
