ABSTRACT
An essential part of legal services is to help clients understand and manage legal risk. However, when clients ask lawyers their most important questions, lawyers often answer with educated guesses based on limited experience. Legal marketing—finding new business for your law firm—is one of the most vexing challenges that law firms face. Erik Mazzone is the senior director of Membership Experience for the North Carolina Bar Association, but before taking that role he consulted with lawyers as the association's practice management advisor. Standard legal task IDs are being developed by the Standards Advancement for the Legal Industry, a consortium of groups working on open matter standards. Ultimately, a uniform set of task codes could lead to more fixed-price engagements, better law firm management of legal projects, incentives for firms to work more efficiently, and better overall quality of legal work at lower prices.
