ABSTRACT

Standard Value ............................................. 404 11.5.2.3 Adoption Network Variation with

Network Strength ......................................... 404 11.5.2.4 Adoption Network Variation with

Adoption Cost .............................................. 405 11.5.3 Participation Threshold ................................................ 405 11.5.4 Adoption Threshold ...................................................... 406 11.6 Discussion .................................................................................. 407 11.7 Conclusion ................................................................................. 408 Acknowledgements ............................................................................... 410

Keywords .............................................................................................. 410 References ............................................................................................. 410

11.1 ABSTRACT

With rapid advances in information and communication technologies, coupled with business intelligence and data mining tools and techniques, there has been dramatic increase in the availability and importance of information in today’s business environment. These advances not just have impact on the decisions made by consumers or firms, but in some cases, have impact on the structure of overall industry.