ABSTRACT
134As an organization development (OD) professional, you develop training and programming for clients. However, have you considered the needs of your most important client? Who is this incredible client we are speaking about? The answer is simple, it’s YOU! You are the most important client you will have. Remember, people who market professional services rarely fail due to lack of information about effective sales and marketing techniques (Hayden, 2013). This chapter will give you tips to prevent failure in securing sales and growing your business.
