ABSTRACT
There are a number of key issues to keep in mind when adopting a ‘health promotion imagination’. These include understanding health and well-being (or disease and ill health) as influenced by factors operating at and across micro, meso, and macro levels. Evidence-based practice (EBP), often initially associated with the Cochrane Collaboration's evidence-based medical initiatives in the early 1990s, has come to hold a certain appeal for some in education, nursing, social work, and health promotion. Identifying the values that form the basis of health promotion can help us discuss and imagine ways of promoting health and well-being that are responsive to continuously changing contexts. Rather than prescribing professional practice, values-based health promotion allows for the emergence of new ways of thinking, being, and doing.
