ABSTRACT
The 21st century has been marked by an intense public awareness of aesthetic surgical procedures. The Internet, broadcast television, and print media have given patients greater exposure to the field of cosmetic surgery. Due to this media exposure, social acceptance of aesthetic surgery is growing. Armed with greater knowledge, more patients are demanding the return to a youthful appearance, utilizing the latest surgical procedures. Nowhere can this be seen more than in the area of facial rejuvenation.
