ABSTRACT
Whether the goal of matching foods to individual genotypes to best improve the health of individuals can be attained, and whether personalized nutrigenomic foods can enter the world’s food markets will depend on successfully overcoming numerous hurdles. Some of these hurdles are scientifi c in nature, some are technical, and others are related to consumer, market, or ethical issues. In this review, emerging paradigms of nutritional genomics are discussed as they relate to the functional food market. Emphasis is given on how genomics tools can be leveraged to produce better food to improve human nutrition and health and thereby deliver societal and economic benefi ts.
