ABSTRACT
This chapter addresses most of the tourists' promotional issues by adopting a triangulated approach. It examines a number of travel narratives that are deeply embedded in Western culture, recurring inductive themes that depict cold-water islands, in an effort to discover their elements of attractiveness from both the supply and demand sides of the tourism equation, when contrasted with their warm-water counterparts. Having considered the demand side of the equation in terms of place, the chapter explores the supply dimension from the point of view of the tourist’s motivation and activities. A warm-water island has to strike a delicate balance between remoteness and attainability. Such a strategy is generally achieved by stressing the accessibility of the travel component and the isolation of the sojourn experience. Many warm-water islands have additionally spawned a number of health resorts where various luxury treatments are administered. The warm-water island, typically epitomised by the isolated resort hotel, is deliberately cut off from the surrounding native environment.
