ABSTRACT
No more than ten years ago, going on holiday or for a short break, the opportunities to gain information on a tourist destination were mainly, tourist brochures, media, such as papers, magazines, radio, and television, and last but not the least, word of mouth information from family members as well as friends. While the vendor was in charge of creating the brochure, ads, commercials, and promotional campaign working on the identity, the consumer had to take action to gain information and form an opinion on the chosen destination. The relation between the vendors and consumers has changed dramatically since the increase in the use of internet. The application of virtual tools has exploded spatial constructs and is redefining the role of geographies in relation to how actors, both consumers and vendors, are constructing, imagining, and experiencing identities.
