ABSTRACT
This chapter investigates the language of social control relations established within the parameters of hospitality. The focus is on the consumer/provider discourse in the context of the fast-food restaurant experience, and accesses a subjective consumer perspective through the language of poetry. In an effort to follow the more general trend of a multidisciplinary approach in the hospitality field, we will evaluate the usefulness of systematic linguistic analyses of literary texts as a powerful qualitative research method for enhancing hospitality studies in general. In particular, we will highlight its usefulness in tapping into subjective social control issues that emerge in language use in particular contexts.
