ABSTRACT
Introduction In 1981, Bell considered that marketing in construction organizations was in its infancy, reactive rather that proactive. However, since the period of recession of the early 1980s construction organizations have adopted more extensive and positive marketing. Consultant practices have had to become more market oriented due to the lifting of codes of practice to allow competition, the increasing involvement of overseas based consultants and the increasing use of non-traditional forms of procurement (Newcombe et al., 1990).
