ABSTRACT
WHAT IS DESIGN? Something that has been designed is something that has been carefully planned. When you are set a photographic design assignment you are being asked to think carefully about what you want to take a photograph of, what techniques you will use to take this image and what you want to say about the subject you have chosen. Only when the photograph communicates the information that you intended, is the design said to be successful. By completing all the activities and assignments in each of the study guides you will learn how other images were designed and how to communicate visually with your own camera. You will be given the freedom to choose the subject of your photographs. The images that you produce will be a means of expressing your ideas and recording your observations. Design is a process which can be learnt as a series of steps. Once you apply these simple steps to new assignments you will learn how to be creative with your camera and produce effective designs.
