ABSTRACT
VISUAL COMMUNICATION Photographic stories are the visual communication of personal experience, as such each story is potentially unique and is the ideal vehicle for personal expression. To communicate coherently and honestly the photographer must connect with what is happening. To connect the photographer should research, observe carefully, ask questions and clarify the photographer’s personal understanding of what is happening. Unless the photographer intends to make the communication ambiguous it is important to establish a point of view or have an ‘angle’ for the story. This can be achieved by acknowledging feelings or emotions experienced whilst observing and recording the subject matter. All images communicate and most photographers aim to retain control of this communication. Photography can be used as a powerful tool for persuasion and propaganda and the communication of content should always be the primary consideration of the photographer.
