Part I: “IT” Marketing Introduction
DOI link for Part I: “IT” Marketing Introduction
Part I: “IT” Marketing Introduction book
The definition of “the tourism market” concept needs to be reconsidered as the information technology (IT) possibly has an opportunity to bring demand and supply on the virtual market together. While the main element of tourism demand as being the consumer who needs to satisfy their leisure requirements remains the same, computers could serve as suppliers or have the responsibility of suppliers. In addition to the specific feature of the accommodation industry being open for 24 h a day, computers may improve the non-stop services offered by the tourism and travel industry generally. A great number of hotel and airlines companies have launched their web sites on the Internet and are about to activate them as a two-way communication channels. An IT user can now search for the hotel and the flight company or the destination where they want to spend their holiday and complete reservations simply by giving details such as name, address and credit card number or other payment options. Once the reservation is accepted, the ticket is delivered to the user in a couple of days or e-ticket is provided promptly and the booking fare is transferred from the users’ account into the company’s account.