ABSTRACT
This chapter was originally written for publication on the World Wide Web. It was published on the Cranfield Intranet as part of the full time MBA assessment in information systems. In order to comply with the restrictions of printed media some modifications have been made. All words that had a hypertext link are emboldened in the text that follows. References to Scarlet Music indicate a major player in the industry such as Warner Music or EMI but do not relate to any specific company.
