ABSTRACT
Originally defined as ‘the sale of goods in small quantities’, a better working definition of retailing is:
This distinguishes retailing from the supply of goods, in quantities large or small, to industrial buyers. It also recognizes the adoption of retailing terms and concepts by a wide range of services providers. For example, banks and other financial services providers use the term ‘retail’ to differentiate their consumer and their corporate activities (McGoldrick and Greenland, 1994). As the marketing of services is considered elsewhere, the focus of this chapter is upon the sale of goods to consumers.
