ABSTRACT
The creation of a wireless product is the result of a combination of design and packaging, production, hardware and software. These core stages of development occur at different phases of a product’s life cycle. More often than not, a feasibility study will be conducted prior to any design stage, as a company will need to be absolutely certain that a proposed wireless product is needed and there are an ample number of consumers ready to purchase it. This philosophy seems, on the surface, to be black and white, but with new 3 wireless technology marketed as offering mobility, freedom and ease-of-use, it’s quite easy to imagine the associated drive to lure consumers into adopting this simplicity in their everyday technology-orientated lives. Furthermore, a feasibility study may incorporate information gained through data mining to evaluate potential features and assist in ascertaining how a product’s functionality should ultimately manifest itself to the end-user; and let’s not forget the general look and feel of the product. It’s incredible to note that the look and feel plays a significant part in the consumer perception of a product: is it a suitable fashion statement? Does it feel comfortable in my hand? Does it feel comfortable on my ear? (A Bluetooth headset, for example; see Figure 2.1) and so on. With such subtleties in product definition, it is evident that these factors could potentially affect both a product’s initial success and its long-term market adoption.
