ABSTRACT
Little did Hisashige Tanaka or Ichisuke Fujioka, the founding fathers of what we know today as the Toshiba Corporation, as they manu- factured everything from cannons to incandescent light-bulbs in the late 1800s, or Shogo Yamada, in postwar 1950s Japan, selling electric washing machines door to door, dream of the technologies that would shape the working norms of the early twenty-first century.
