ABSTRACT
https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780080501277/46f3fe21-8f6e-484c-9030-9772da6c3280/content/fig6_1_B.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/> This chapter starts from the premise that market segmentation provides a foundation for strategic marketing as higher-level analysis and decision making. Market segmentation therefore works as the keystone for building particular marketing strategies.
