ABSTRACT
However attractive and interesting its heritage might be, a place or a site can only become a destination for modern tourism as a result of two sets of related activities. One is the development of facilities that cater to the needs of tourists including site presentation and interpretation. The second requirement is that effective marketing must be carried out in the areas from which tourists originate. The challenge to sites in an era of global travel and investment is to retain their authentic identity, yet incorporate modern visitor management practices.
