ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book examines wine tourism in New World regions. It introduces the reader to wine tourism products through an international overview which seeks to provide a flavour of the various ways that wine tourism has developed around the world. The book discusses the development of wine routes in post- apartheid South Africa. It provides a case study of wine tourism product development in an emerging wine region in Australia. The book provides an overview of key issues in the relationship between wine tourism and consumer behaviour which details the nature of visitor demands and their demographic and psychographic profiles. It also discusses wine tourism in England and Wales and notes the difficulties encountered in improving the image of English wine. The book focuses on the regional dimensions of wine and tourism relationships.
