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Retailing and the museum: applying the seven ‘P’s of services marketing to museum stores
DOI link for Retailing and the museum: applying the seven ‘P’s of services marketing to museum stores
Retailing and the museum: applying the seven ‘P’s of services marketing to museum stores
Edition 1st Edition
First Published 2007
Imprint Routledge
Pages 10
eBook ISBN 9780080550428