ABSTRACT
There is a popular management mantra that ‘if you can’t measure it, you can’t manage it’, sometimes expressed as ‘you won’t manage, what you don’t measure’. Like many of these management myths, this expression has been credited to a number of management authors, including Kaplan and Norton (1996), Garvin (1983), and Peter Drucker (Singleton et al. 1988), among many others. Indeed it could be claimed to have become a standard of management practice.
