Chain restaurant management
DOI link for Chain restaurant management
Chain restaurant management book
In 1955 – when chain restaurants began to establish a foothold in the market – Americans spent approximately 25% of their food dollars outside of the home; the National Restaurant Association (2006) now predicts that, during the current decade, this number will exceed by 50%. Worldwide, annual consumer expenditures on restaurant visits during the same time frame should exceed $1 trillion (Reynolds and Namasivayam 2006). More than 900,000 restaurants blanket the United States today. Of these, some 270,000 are chain restaurants (National Restaurant Association 2005). Sales statistics suggest, however, that chains command an even bigger share of the restaurant business – chain outlets capture half of all restaurant revenues in the United States. As Muller (2005) also noted, more than nine out of every ten hamburgers eaten away from home are purchased from a chain restaurant.