ABSTRACT
Spa retail has traditionally focused on beauty and skin care products with therapists using products in treatments and then offering them for sale. This has met resistance from some therapists who consider themselves to be caring practitioners rather than salespeople. There is a growing acknowledgement, however, that spa retail sales offer the guests an added service and do not have to be a ‘ hard sell ’ . There is also a trend towards spas employing dedicated retail staff and having online stores, as well as extending their product range beyond skin care to include food, home ware, furnishings, apparel, music, beverages, handicrafts and giftware.
