ABSTRACT
Travel and tourism is like no other industry sector in terms of both the intimacy and time it directly spends with its customers. The growing customer awareness of, and demand for, good environmental practices exposes the long-term market share of this industry to heightened risk of the consequences of environmental deterioration and poor environmental practices. Drawing on the work of Scott (2007a) , a set of position points can be identified for orienting the spa industry to some core environmental and social responsibilities.
