ABSTRACT
The normal route for bringing multimedia artisans to the corporate front door is to send out a missal announcing the company's stated needs accompanied by a request for proposal (RFP). The multimedia buyer must think through the pending project with regards to the people who will be reading the RFP. The choice of multimedia to get the word out in the 1990s and beyond requires a careful assessment of the targeted recipients. Multimedia and the Internet level that playing field for the less-than-lavishly capitalized company and can still reach a finely targeted customer demographic. A clever, compelling design and structure for a well-thought-out multimedia program or Web site can offset a whole chorus line of dancing bears. Video used in computer multimedia can now be presented in "real time" — the normal 30 frames per second – thanks to new standards in video data compression.
