ABSTRACT
A New York market research firm, FIND/SVP, estimated at the time of their sampling in April 1996 that 9.5 million US Internet users visited Web sites. A client called to request a Web site for its parts catalog, which to this point had always been mailed to customers. The client believed putting the catalog on the Web would help reduce all those printing and shipping costs. Successful multimedia targets its audience; compact disk-read only memory (CD-ROM) and floppy disk distribution is sent along channels that will reach the targeted audience and the entire program with all its elements has been meticulously planned to appeal to that targeted audience. CD-ROM and other transportable media maintain a degree of audience control. If corporate programming skills are a bit ragged or are confined to non-lnternet-compatible languages as with other forms of multimedia discussed, the barbarians must be admitted into the palace.
