ABSTRACT
Opportunity : At this moment about 30% of the Dutch population is 50 years or older. In 20 years this percentage will have augmented
to about 40%. A lot of seniors are very affl uent and like to travel. It is also a target group that cares about healthy living. In general, this augmenting group of aging people will make the tourism and recreational business the biggest in the world within 25 years.
